ellman国际下发通知：ellman配件价格调整 -凯发k8网页登录

尊敬的ellman用户及经销商：由于2012年3月15日美国ellman公司对产品价格进行了调整，2012年5月1日正式实行了最新价格表价格销售，北京华康普美科技有限公司于2012年7月10日也正式发布了最新的中国地区ellman产品的最新价格表，具体内容请与北京华康普美科技有限公司各地区代理商联系，如果您的地区还没有代理商或者您还不清楚代理商信息，请直接与华康普美市场部联系，下面是美国ellman公司产品配件涨价通知函。

dear int’l distributor partners;

亲爱的国际经销商凯发k8网页登录的合作伙伴：

on behalf of the entire ellman international team, we thank you for your strong support and cooperation in growing the ellman business in your markets. we greatly appreciate your accomplishments and look forward to our future success together.

我们代表整个ellman国际团队，感谢您在不断增长的ellman业务市场中的大力支持与合作。我们肯定了您的成就，并且期待未来的共同成功。

the purpose of this letter is to notify you that ellman will be implementing a modest, global price increase related to our accessories (e.g., electrodes) product line effective may 1, 2012. we will not be increasing the prices for our generators or generator packages at this time.

这封信件的目的是通知您，ellman的有关配件（例如，电极）将于2012.5.1施行适度的、全球性价格的上涨。这次涨价并未涉及到机器及整套装置。

we know that a price increase is seldom well received by any sales team or distribution network. ellman international has not raised prices of our accessories since the fall of 2009 and that was the only time in the past four years. during this time, our cost to manufacture our world-class products has continued to rise every single year. the majority of this increase is due to the cost of raw materials needed to create our products, a cost for which we do not have direct control. we have also faced an increase in the cost of labor and have been absorbing these cost increases without passing them on to you for the last few years.

我们知道，价格的上涨很少受到销售团队或分销网络的好评。ellman国际自从2009年秋季以来并未就配件有过涨价，这次涨价也是在过去四年中的一次。在这些日子里，我们的制造成本每一年都在提高。大多成本的增加是由于原材料的上涨，这也是我们无法控制的。我们还面临着劳动力成本的上升，过去的几年里，这些成本增长一直由公司所承担。

each year since we acquired ellman, we have reinvested heavily in our business to help you grow. last year alone, we increased investment spending in ellman by 37% over 2010. certainly you have experienced the improvements in customer service and quality from our investments over several years. last year, many of you also began to benefit from new products and initiatives including glidesafe, dual emc 90, the new acusect, impressive pelleve marketing support materials, published clinical articles, podium presentations and the new pelleve treatment guidelines – to name just a few things. the revenue from this modest increase will also be reinvested back into ellman to support your future sales growth.

自从我们收购ellman以来，我们在业务上投以巨资来帮助大家成长。仅去年一年，我们在ellman的资支出比2010年增加了37%。毫无疑问，在过去多年的投资中，你们在改善客户服务和产品质量有了很多经验。去年，你们中的许多人也开始受益于新产品和主动权，包括glidesafe, dual emc 90, 新acusect，令人印象深刻的pelleve行销辅助材料，临床的文章，公开的演讲以及pelleve治疗指南-仅仅列举几件事。这个收益的适度增加也将会回流至ellman来支持你未来的销售增长。

we will provide you the updated int’l price pages by march 15 so you can finalize your pricing and begin to communicate this information with your customers. as a reminder, orders received and shipped in march represent an opportunity to purchase your accessory needs in advance of the price increase and take advantage of the q1 performance reward program. thank you for your understanding, kind cooperation and continued support.

我们将为您提供3.15的最新国际价格，这样你可以确定你的定价，并传达给客户相关信息。作为提醒，在进一步的价格上涨的情况下，三月份是一个利用q1绩效奖励计划来购买配件的好机会。感谢您的理解，友好合作与不断的支持。

gary l. wilson

senior v.p., international sales

加里 l.威尔逊

国际销售部高级副总裁

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